Teka is a global brand now being distributed in Australia through Appliance Sales Direct (ASD), operated by Adelaide-based family company Rawsons Elite Appliances.
They claim to be offering a first in retail terms, with the product coming straight from the manufacturer and selling online to the Australian consumer. The company has showroom space in the Adelaide area and through Kitchen Studios elsewhere in South Australia, but access for customers elsewhere is entirely online, through the Appliance Sales Direct website.
The goal, of course, is to offer consumers an attractively-priced product range of kitchen and laundry appliances - and they are confident in their quality. When we asked where Teka should sit in our triangle of brands, Rawsons’ Jon Pysing responded that: “Teka sits right up alongside Smeg, Asko and ILVE… Teka manufactures many products for Smeg, some for Ilve and many for other leading brands worldwide.”
As for online competitors, there are others offering online purchase and delivery, but these sites are resellers, offering multiple brands that are also available through bricks-and-mortar retailers. Appliance Sales Direct is the exclusive Australian distributor for Teka Appliances, with a unique product unavailable elsewhere, promising that “customers can save not just hundreds, but thousands of dollars when purchasing a complete kitchen appliance package”.
The website carries complete details on the Teka range, which includes the latest pyrolitic oven technology, induction cooktops, steam ovens, coffee machines, dishwashers, laundry appliances, and sinks, taps and sanitary ware — Teka is the world’s second largest manufacturer of these last three.
As for the worries of online shopping and shipping, Pysing says the company will cover the costs of returns. “We have an Australia-wide service network of over 200 Service Technicians, which we have been supervising for Teka,” he tells us. “This network has been built over the last nine years using Teka and our own resources. Replacement changeovers, etc, we will handle — in fact all matters we will administer and deal with.”